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But that doesn’t make the answer totally clear either, right? Is this meant to be an ad, or does he just happen to randomly have his bottle of moisturizer (let’s assume he truly uses the stuff) on his hotel nightstand next to his book before he goes to bed? It’s not so unreasonable you or I would randomly have moisturizer and a toiletries bag in the background of a hotel selfie, right? Plus, he doesn’t mention the name of the moisturizer in his caption, it just appears in the background, so small you can’t even read the label. There’s one other piece of information you should know: PR for L’Oréal sent BuzzFeed a press alert about this particular Instagram, touting how the brand’s ambassador uses the cream in his relaxing nightly routine. Again, that doesn’t mean that they paid him to post that instagram, but he does have an endorsement deal with them. I asked L’Oréal what “ambassador” means, and they explained that he has a longstanding relationship with the company, is the face of Biotherm Homme, and has a deal to develop his own product line in the future. So basically, Beckham has some skin in the game (heh) – he’s not just getting paid a lump sum to do one TV ad. The better this product sells, the better for him. L’Oréal’s policy is to respect all disclosure obligations for endorsements.
For the original version including any supplementary images or video, visit https://www.buzzfeed.com/katienotopoulos/is-this-an-ad-david-beckham-and-the-moisturizer